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November 12, 2012 by Judy Gibbs Robinson

The Imagine study is moving toward the finish line. The last major, open-to-everyone event currently planned will be from 5-7 p.m. Wednesday (Nov. 14) in the Associates Room of the Oklahoma Memorial Union. We’ve billed this as the last of four “roundtable” discussions — but it really isn’t. The format will be very different.

Instead of sitting at tables and talking, participants will be handed a sheet of dot stickers. Then they will walk around the room to various stations, each describing a different scenario for The Oklahoma Daily’s future. Using the dots, participants will be able to “vote” for the scenarios they prefer and write more detailed comments on cards.

Here is the working draft of the scenarios we will present:

  1. Enhanced status quo. Keep trying to do and be everything but with an aggressive marketing plan, a recognition that we need to partner with the college more to get content, and new social initiatives to get readers involved.
  2. Drop one. The Daily would drop one print edition a week, becoming a four-day weekly. The dropped day would become a training day to get students the digital skills they need.
  3. Drop one/rebrand one. The Daily would drop the Monday print edition and rebrand the Friday paper as a weekender, focusing on sports and entertainment.
  4. New Orleans model. The Daily would print three editions a week while beefing up the website. This would require newsroom reorganization and a Web-first focus, with print placed at the end of the process.
  5. Oregon model. The Daily would print twice a week, a news edition and a sports/weekender. Again, a beefed up website and a search for new digital products.
  6. Georgia model. The Daily would become a weekly in print with most efforts going to create and maintain a robust, rich, essential 24/7 website.
  7. Orange County Register model. De-emphasize digital. Invest in creating a superior print product. Includes higher print subscription price and split digital strategy – free site for breaking news and paywall-protected site.

It’s not too late to add a model. Let us know your ideas!


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