October 25, 2012 by Judy Gibbs Robinson
The fourth roundtable has been rescheduled for 5-7 p.m. Wednesday, Nov. 14, in the Associates Room in the union. Pizza will be served, and participants will be able to use stick-on dots to “vote” for the scenarios they prefer for The Oklahoma Daily of the future.
Results of the student survey, which are still coming in, will be used to tweak the scenarios proposed thus far:
- Enhanced status quo. Keep trying to do and be everything but with an aggressive marketing plan, a recognition that we need to partner with the college more to get content, and new social initiatives to get readers involved.
- Drop one. The Daily would drop one print edition a week, becoming a four-day weekly. The dropped day would become a training day to get students the digital skills they need.
- New Orleans model. The Daily would print three editions a week while beefing up the website. This would require newsroom reorganization and a Web-first focus, with print placed at the end of the process.
- Oregon model. The Daily would print twice a week, a news edition and a sports/weekender. Again, a beefed up website and a search for new digital products.
- Georgia model. The Daily would become a weekly in print with most efforts going to create and maintain a robust, rich, essential 24/7 website.
- Orange County Register model. De-emphasize digital. Invest in creating a superior print product. Includes higher print subscription price and split digital strategy – free site for breaking news and paywall-protected site.
- Weekender model: Drop Monday print edition and rename Friday paper “Weekender,” focusing on sports and entertainment.